Hasan bashir; amir Haatami
Volume 7, Issue 2 , May 2018, , Pages 23-46
Abstract
The purpose of this paper is examining the role of TV commercials on lifestyle. In this regard, after studies the Literature Review in this field, used Bourdieu life style component for lifestyle factors. Component of this model studies with foc`us on three social layer (high, medium and low) by Quantitative ...
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The purpose of this paper is examining the role of TV commercials on lifestyle. In this regard, after studies the Literature Review in this field, used Bourdieu life style component for lifestyle factors. Component of this model studies with foc`us on three social layer (high, medium and low) by Quantitative content analysis. The statistical population included all advertises in GEM TV on winter 1394. The results showed that all four factors (Furnishing the home, Outside the house, Sports and recreation and Social roles), promote the life style Belongs to the upper layer of social. The results showed that the main focus of the ads on promote of a lifestyle consistent with the upper classes in two factor Furnishing the home and Outside the house.
